This article shows you how to use the Profit & ROI (return on investment) filters. These tools are the engine of your business.

These Profit & ROI guides can be used to learn filtering products for the following search features:

The Profit & ROI panel has four filters:

Let’s explore each filter in detail and learn how to use them effectively, including how to enter Profit & ROI data.

Enter two dollar amounts in the fields provided: the minimum and maximum gross profit values based on your criteria. These values set your desired profit range. Products that fall outside this range will be excluded from the search results, ensuring only those meeting your profit expectations are displayed.

Enter a percentage in each field to set your desired ROI range. Products that are not expected to achieve a return within this range will be excluded from the search results, ensuring only those that meet your ROI criteria are displayed.

This field will determine the value used to calculate the Amazon Return after fees. Which in turn calculates the Gross ROI and Gross Profit (Amazon Return after fees minus adjusted price (if available, if not source price)).

Enter a number in each field. This is your Profit Margin percent range threshold.

Margin is calculated as Gross Profit / Amazon Price. For example, write 30 and 60 if you want to only look at products with at least 30% and no more than 60% return on the net sales of the item.

It's tempting to enter a high figure in the profit per sale or ROI fields. Yup, we all want to get rich quickly. But we know life doesn't usually roll that way.

It's also understandable why you'd want to avoid low numbers like $1 or 5%. There's not much meat on the bone to cover unexpected price changes.

The point is to be flexible with your filters. Try to avoid tight thresholds because you might miss bargains, gems, or pleasant surprises. Sure some extra effort is required to sort through longer search results. That's where the work comes in.

Try to consider that you find a product that yields a 5% ROI and is likely to sell in a month. Do you take a pass or jump on it?

One recommendation is not to use both filters here. Setting an ROI or a $ figure is usually enough.

Best practices are to use a very low figure, let more results in, and then deep dive into tools like Tactical Edge to check stock levels against estimated sales and see if you can actually price more after some sales have been made by other sellers.